Brand & Technology Film Series
Editorial concept and editorial direction of a social film series for Mercedes-EQ. The goal: creating awareness for the new electric vehicle brand in its pre-product-launch phase.
Always-on series
Role: Editorial Director
Agency: Looping Group
I led the editorial direction of the social video series that backed the awareness and trust campaign “Electric now has a Mercedes” for the EQ brand launch with R&D-related content.
Through emotional storytelling and a documentary approach, we highlighted the strengths of Mercedes-EQ technology and portrayed protagonists driving innovation within and around the brand.
The series earned Gold and Silver at the 2019 Content Marketing Awards for the films Mercedes EQC: Destroy To Create and Mercedes Concept EQA: Time To Do Something New.
Channels
Mercedes-Benz platforms
& global social media
Style
Documentary style to foster trust in highest standards of testing, quality,
and safety.
Channels
Stacked-content approach for distribution across multiple social and owned channels.
Product
Display of concept cars plus real-life testing of prototypes and finished models for performance proof.
People
Focus on R&D engineers and brand ambassadors who share a similar progressive mindset.
Editorial Concept
