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The human factor
Roles: Editorial & Creative Lead/Producer
Clients: Mercedes-Benz & smart
Always-on series
An unique strength of content marketing is the effectiveness of authenticity.
I have written, produced and directed a range of video formats portraying employees, brand testimonials and other protagonists from corporate and lifestyle environments.
From automotive and architecture to lifestyle and business –my creative approach remains rooted in a documentary style. I specialize in capturing epic yet natural car photography, real-life situations, and the genuine personalities that inhabit original locations
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