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VW: Rally the World
Content Creation & Copywriting
For Volkswagen’s motorsport platform Rally the World, I created concepts for the editorial homepage and video webisodes, and wrote copy for articles, listicles, news pieces, and press releases.
Always-on series
Roles: Copywriter and Concepter
Agency: aperto / Greenkern
Running from 2013 to 2016, Rally the World was the central digital communications hub for VW’s successful entry into the World Rally Championship.
The multimedia platform was designed to make the rally scene accessible to newcomers, engaging the audience via social media channels, and with gamified contents and interactive elements.
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