I co-developed and led Mercedes-Benz’s flagship always-on content series, covering every model launch with in-depth storytelling and real-life feature demonstration.
Built on a multi-channel stacked-content framework, the series ran across YouTube, Instagram, TikTok, Facebook, X, and LinkedIn.
It drove major growth in YouTube subscribers and community engagement, becoming the brand’s top-performing organic video series and a new industry benchmark.
Instagram, Facebook, X, LinkedIn
Using native channel formats and features, with 4:5 and 9:16 cutdowns, the series performed strongly across social platforms, particularly on Instagram.
TikTok
By using TikTok-native formats like quizzes, German word challenges, and FPV drone flights, we produced high-performing reels. Staying truly TikTok-first – from concept to production to editing – was key to that success.
TikTok
By using TikTok-native formats like quizzes, German word challenges, and FPV drone flights, we produced high-performing reels. Staying truly TikTok-first – from concept to production to editing – was key to that success.
Results & KPIs
900+
Videos & Social Media Posts
On all global social channels
+170 %
YouTube Performance
Aggregated KPIs (watch time, interactions, CTR, views/subscriber ratio) in relation to cluster average.
+150 %
YouTube
Audience Development
Aggregated KPIs (subscriber growth rate and community engagement) in relation to cluster average.
+360 %
TikTok
Engagement
Aggregated KPIs (likes, shares, comments, collects) of best performing reel in relation to year average.
Channels
Mercedes-Benz global social media
Content Strategy
Type, Phase & Funnel
Help content for the consideration phase of the customer journey
in the upper sales funnel.
Data driven
Editorial depth and
creative storytelling fueled by detailed data insights.
Content Stacking
Benchmark in Content Stacking with efficiently pre-conceptualized contents.
Tailored Formats
20+ channel-optimized formats, from 9:16 snackable mobile to
16:9 long form video content.
Distribution & Optimization
Orchestration
Strategically orchestrated content rollout across digital channels and POS.
Market adaptation
Content translated in 13 languages for all relevant global markets.
SEO
SEO-optimized social copy and thumbnails for above channel average CTR.
Analytics
Continuous feedback loops via analytics tools and exclusive data insights by Google, YouTube, and TikTok.