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smart
magazine

Editor-in-Chief

Role: Editor-in-Chief

Agency: KMB Creative Network

Always-on series

I led the digital smart magazine as editor-in-chief, directed a website relaunch and integrated video and multimedia storytelling.

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As Editor-in-Chief of the international digital brand magazine by smart, I was responsible for strategy, topic development, content production, tone of voice and creative direction.

 

With a magazine relaunch, we integrated video storytelling, multimedia longreads, the idea competition “urban pioneers”, and strengthened SEO and responsive UX for mobile use.

Channels

smart magazine platform & global social media

Magazine Relaunch

Webdesign

Clear visuals and typography, plus focus on essentials for strong impact and content quality.

Multimedia content

Integration of multimedia storytelling with video, infographics and longreads.

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Navigation

Flat structure and reduced elements ensuring intuitive use and better orientation.

Framework

Modern, responsive framework with latest technology for all devices.

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